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Making Feminist Media

Third-Wave Magazines on the Cusp of the Digital Age

By Elizabeth Groeneveld
Subjects Language Arts & Disciplines, Publishing, Cultural Studies, Film & Media, Social Science, Women’s Studies
Series Film and Media Studies Hide Details
Paperback : 9781771121200, 250 pages, August 2016
Ebook (EPUB) : 9781771121026, 250 pages, August 2016
Ebook (PDF) : 9781771121019, 250 pages, August 2016

Table of contents

List of Figures and Tables
Introduction: Making Feminist Media: Third-Wave Magazines on the Cusp of the Digital Age
1. “Someone Else Actually Cares as Much as Me”: Sassy Magazine, Grrrl Zine Culture, and Feminist Magazines
2. “Serious and Material Business”: Third-Wave Magazines and the Marketplace in Historical Perspective
3. HUES Magazine, the Politics of Alliance, and Critical Multiculturalism
4. “Be a Feminist or Just Dress Like One”: BUST, Fashion and Lifestyle Feminism
5. “Join the Knitting Revolution”: Representations of Crafting in Feminist Magazines
6. Dildo Debacle: Advertising Feminist Sexualities in Bitch Magazine
Appendix: Publication Histories of Third-Wave Magazines
Works Cited


Making Feminist Media provides new ways of thinking about the vibrant media and craft cultures generated by Riot Grrrl and feminism’s third wave. It focuses on a cluster of feminist publications—including BUST, Bitch, HUES, Venus Zine, and Rockrgrl—that began as zines in the 1990s. By tracking their successes and failures, this book provides insight into the politics of feminism’s recent past.
Making Feminist Media brings together interviews with magazine editors, research from zine archives, and analysis of the advertising, articles, editorials, and letters to the editor found in third-wave feminist magazines. It situates these publications within the long history of feminist publishing in the United States and Canada and argues that third-wave feminist magazines share important continuities and breaks with their historical forerunners. These publishing lineages challenge the still-dominant—and hotly contested— wave metaphor categorization of feminist culture.
The stories, struggles, and strategies of these magazines not only represent contemporary feminism, they create and shape feminist cultures. The publications provide a feminist counter-public sphere in which the competing interests of editors, writers, readers, and advertisers can interact. Making Feminist Media argues that reading feminist magazines is far more than the consumption of information or entertainment: it is a profoundly intimate and political activity that shapes how readers understand themselves and each other as feminist thinkers.


  • Long-listed, Foreword INDIE Book Awards 2016


In her accessible and entertaining Making Feminist Media, Elizabeth Groeneveld brings a nuanced historicizing eye to print magazines in the 90s and 00s. By connecting contemporary zines and magazines to the publishing practices, constraints, and market conditions of the late 19th and mid-20th centuries, Groeneveld illuminates historical continuities that are too often ignored. And with her close readings, she demonstrates that feminist print media—like feminism itself—is always more complicated than as described by others.

- Lisa Jervis, founding editor and publisher of Bitch: Feminist Response to Pop Culture